Focusing for Profits
One of the biggest mistakes I see people make in this business is to jump from offer to offer, looking for the perfect opportunity to promote. Most of the time they pay to get into one program, promote it for a few days, then something that sounds better comes along and off they go onto the next project.
Sadly what ends up as the result is they rarely make any money. Those who are extra lucky might make the occasional sale, but they really can not be considered successful because they do no stay focused on any one project long enough to truly build and income.
The key to survival is to build lasting incomes in multiple profit centers. All that means is to find an opportunity that has staying power, build an income in it before you move on to something else and build a second income, (then 3rd, 4th, etc., etc.). By keeping diversified this way, when one opportunity dries up, and it will happen at some point in time, you will still have income flowing from all the other profit centers you have built to keep you going while you find another opportunity and build it.
To build multiple income centers requires focusing your efforts. It does not require you to promote only 1 opportunity at a time. In fact, it is fine to choose 4 or 5 opportunities to work as a group and put most of your efforts into. But stick with that group longer enough to actually start seeing profit from them.
This is one of the reasons I always suggest to complete noobs to start with building your list. Don’t worry about finding products to promote that are not about advertising. Use the advertising opportunities to build an income, traffic and your list all at the same time. After you have some money flowing and your list has started growing, then you can worry about finding other opportunities to start additional profit centers.
Break the Cycle
Program hopping can be hard to break away from. There is always a program that looks and/or sounds better than what we are already doing. Someone claims there is more earnings potential or in many cases, all but guarantees you will make money. If you are hurting for money, it can be very hard to overlook the hype and promises because lets face the facts, the job of advertising is to get you to buy and marketers know exactly what emotional buttons to push to get you to break out that charge card.
Learning what is your personal trigger and what trips it can help you learn how to move pass the latest and greatest hype and stay focused on your main goal.
It can also help to keep a list of programs you want to investigate once you get your first group working in your favor. Instead of telling yourself, no you can not join a program that is pushing one of your triggers, you simply add it to the list so you can revisit it once your first goal has been met. This allows you to retain contact with the opportunity without giving a definitive NO and can make allow the opportunity to sit for a while an easier choice to make.
Whether you meet your first goal of developing your advertising sources as income in a week, a month or a year keeping focused on that goal before branching off into anything else can mean the difference in making small change or becoming truly successful.




